Media is a channel of communication through which we disseminate news, music, movies, education, promotions of messages and other data. It includes physical and online. Newspapers, magazines, television, radio, billboards, telephone, internet, fax and email.
Jim Morrison once said “whoever controls the media controls the mind”. This is more than just a statement but a caution; media can easily mend a person, or corrupt a person hence media personnel have to be wary of what they feed people to build a nation. Media is growing worldwide at a fast rate where now any one can actually disseminate news through online means. Creation of social media, twitter, WhatsApp, tik-tok, Facebook has made spread of news even more versatile.
In Uganda media is involved with printing, television, radio, and online sectors and its coverage is split between both state and private outlets. In 1990s the Uganda posts and telecommunications corporation had a monopoly over Uganda’s communication sector until Uganda communication Act was enacted in 1997. The act created Uganda Communication Commission which currently regulates communication in Uganda. In 1953,there was only one radio in Uganda(Radio Uganda) and in 1963,UBC Tv was introduced .After the liberalization of the sector in 1993 a tremendous growth of radio and TV stations has been experienced in Uganda .Today Uganda is blessed with 315 radio stations,30 television stations,60 print publications and over 70 online publications.
In 1995, media council was established by the Press and Journalist Act. This was charged with regulation of mass media with the objective to ensure there is freedom of press and to establish and regulate mass media and any disputes within or related to the industry. According to article 10(1) of the press and journalist act 1995 cap 105; (1) the council has to regulate the conduct and promote good ethical standards and discipline of journalists.
With advance of technology there is need to ensure that there is regulation and no misuse of media activities, hence media council of Uganda under section 5 of the Press and Journalist Act which provides for the registration of particulars relating to an editor including other details as prescribed by the council issued a notice in August 2021 urging all editors, publishers and broadcasters to register their editors with media council.
Registration prohibits libel or injuring reputation of others by slanderous communication, it promotes privacy and prohibits violence. With registration, journalists will be able to work together regardless of what media house they belong to, leads to authenticity of media practitioners, media personnel are protected from brutality especially when they are trying to get access to information, enhance professionalism among media practitioners and it enables making training programs easy for journalist.
Media is a powerful tool especially with mending people’s minds because public trusts what they see, read and hear on media hence it’s registration will build confidence and trust with public and government. Identification of one from the rest creates respect of the news you carry and also protects one while seeking for justice.